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B2B portal for wholesale sales automation

WEBRA is a cloud-based B2B e-commerce platform for wholesale distributors, manufacturers, and suppliers.

5 key tasks solved
by using a B2B portal

  • Eliminates routine tasks for the sales department such as checking availability and prices by phone, coordinating orders, and exchanging documents
  • Saves up to 80% of time on order processing through automation and reduced approvals
  • Prevents errors and order losses
  • Gives real-time access to stock availability
  • Improves customer service quality and enhances client loyalty

After implementation,
your clients will be able to

Access up-to-date information on products and their availability
View recommended retail prices as well as their individual prices and discounts
Place orders and reserve products independently at any time of day
Specify delivery methods and receive express invoices
Download automatically generated invoices and receipts with one click
View order history with statuses and payment balances
Receive timely notifications about order status and changes
Access the platform from any device via a browser

Having a B2B portal is a strong competitive advantage that will increase your clients' loyalty.

Request a free demo of the WEBRA B2B portal’s features.
Key features

Personalized access

Your wholesale clients will receive personal access to their account with individual pricing and product offerings.

New clients can register independently with subsequent moderation or be added via the admin panel. Ability to link multiple legal entities to a single client.

Product catalog and filters

The catalog design is optimized for placing orders with a large number of items.

The product catalog supports two display formats (list or grid), search with suggestions by code, SKU, and name, as well as filtering by properties, sections, and groups. Each product card includes specifications, photos, and a detailed description.

Available stock and reserves

Real-time data on product availability and stock levels enable clients to make quick decisions when placing orders.

This prevents errors and delays. Up-to-date information on product availability helps optimize purchasing and enhances logistics efficiency.

Individual pricing

A key feature of the B2B portal is the ability for wholesale clients to see their personalized prices.

The WEBRA platform allows flexible pricing configurations: from general discounts on the product range to complex algorithms where multiple factors influence the price.

Cart and checkout

A wholesale buyer can easily select a legal entity for the order, specify the payment method, and set the delivery method and address.

The platform supports one-click order copying, importing products from an Excel file, quick item addition by SKU, and integration with transport and logistics systems. This streamlines the ordering process, making it as convenient as possible.

Orders and document flow

Once an order is placed, it is automatically added to the accounting system, eliminating manual entry and reducing errors.

Complete order control: history and status updates, access to all transaction documents, information on outstanding debts and payment balances. Automatic notifications for managers and clients about new orders and changes.

Your B2B portal on every customer’s phone

The free WEBRA app for iOS and Android connects to your portal. Customers check stock and their own prices, place orders and track shipments — wherever they are.

Product screen: retail and your price, availability and stock by warehouse
Order screen: shipment and payment status, sales documents
App home screen: search, stories, barcode scanner, settlements, new arrivals
Download on the App Store Get it on Google Play

Live stock and prices

In the warehouse, on the road or in a meeting — availability and prices always at hand.

Barcode scanner

Point the camera at the package and go straight to the product page.

One-tap reorder

Repeat regular purchases without adding items one by one.

Push notifications

Order, shipment and payment updates — straight to the phone.

Product promotion

Stories and banners about new arrivals and offers link straight to the product page.

QR code sign-in

Download, scan the QR code in your web account — and you’re in.

Transition wholesale clients to self-service and process orders faster and at a lower cost.

Request a free demo of the WEBRA B2B portal’s features.

Integration with Management
Accounting Systems

Accurate information is essential for any B2B portal. This is achieved through full integration with the accounting system and real-time data exchange.
Integration with BAS and 1C
The WEBRA B2B portal integrates with all BAS and 1C configurations. Data synchronization processes ensure that the platform has all necessary objects and documents.
Other Accounting Systems
Integration with other accounting systems is facilitated through the WEBRA platform’s API.
As a result of this integration, your B2B portal will always have accurate and up-to-date data, significantly enhancing business process efficiency.

Our clients